Lightwave Logic Inc (LWLG)

[jeunke22]

For many years I was intimately involved in the B2B or commercialization process with Tier 1 customers. I even bought a factory to accommodate a Tier 1 customer ( not something we had in mind when we started the process). Just to make everybody to understand that the commercialization process in B2B can be lengthy and sometimes may require unexpected diversions from the original ‘ script’.
Customer commitment is 99% guaranteed if the final customer specific outcome is achieved which of course depends on very early customer involvement in the process.
Especially this aspect is important for people to understand since it is a risk reduction process with the aim to deliver the pre-agreed and customized solution. Any ‘ deal ‘ is therefore the result of a lengthy, ongoing cooperation between the parties.
As I said , it’s well possible that competitive circumstances and outcome criteria may change over time requiring adaptations. It’s an iterative management process for both partners.
It is understandable that Tier 1 priorities supersede other priorities given volume and scale implications and because Tier 1 customers ‘ demand’ it.
I see messengers here talking about ‘ moving goal posts’, please realize that it’s not a Lightwave/ only call.
What you may assume is that these early customer involvements in the commercialization process will almost 100% lead to ‘ deals’ .