You nailed it ! Remember, I worked for 40 years in this exact same arena. Through Nixon, Carter, Reagan.....fast forward.
Consumer packaged goods (companies) love inflationary periods.....a very disguised process to raise Raise RAISE prices......poor retailers (food stores which work on VERY thin margins) get most of the heat ------- producer/wholesalers just smile all the way to bank$$$$$$$$$.
Personally, FAT CAT ~~~ we worked on $commission and reaped the benefits of nearly EVERY price increase.....with few exceptions (over time).
Separately, MARS, Hershey, Proctor Gamble all wanted in the COOKIE WARS (time) ----- some never got over it.....some lost their ass ! The industry has changed..... BIG TIME ....... like most everything else. Alas, MARS can now (potentially) reap the benefits.....CHEEZ~ITs is a huge profitable brand alone...... in closing..... LET GO MY EGGO !
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