Amarin Corp Plc (AMRN)

[rosemountbomber]

Kiwi, if I had to propose a cynical answer to your question I would say this:

Why would anyone (other than Amarin) bother to boost their drug. These insurance companies are there to make money (by not paying for stuff) and even if you make the argument that it would save them in the long run we know that:
a) they usually don't think long term and just for the next couple of quarters, and
b) a person can jump from one insurer to the next so the insurer can not necessarily depend on having that insured for long. This is somewhat mitigated by the fact that they could lose some patients but gain others.