So in other words, the market for Daxxify is growing as those who use it keep doing so and only half that try it go back.
Correct, but (in my tiny sample) not as fast as if more doctors had adopted. They all had lunches delivered and invites to dinner with RVNC management, so RVNC is trying... DTC advertising will do little for these doctors, btw. Their patients almost always follow their recommendations. It might initiate a discussion, but if the doctor says "the jury is still out" instead of "let's try it," the patients will wait.
My big hope is therapeutic uptake will plug the burn and give time for the cosmetic to improve.
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