Revance Therapeutics Inc (RVNC)

[jmkobers]

RVNC lowered their price 3 weeks ago. Competitors would be foolish to lower their own prices until they have to, they likely wouldn't do it simply because a competitor lowered theirs. RVNC still gotta prove they can take mine.

If there is no price movement from any of the non Botox competitors 3-4 months after price change (after new year), that's all you need to know about how well Daxxify is working and being received in marketplace. If the issue for Daxxify's lack of acceptance truly is price, then price should fix it - and some non Botox competitors should feel threatened enough based on visibility of sales trends to change their own. If price doesn't fix it Daxxify, not sure what will, cosmetically.Time can to a degree, but in this inflationary time consumers see value in the marketplace all the time, and pivot to the cheaper, better alternative. If they don't see the value and pivot now, not sure they ever will, at best a slow crawl

If they all knew sales were going to be shit when pps was mid 30's based on surveys or whatever and sold, they will similarly all know if sales are responding based on the price change, and buy. Am waiting for the tell, or lack thereof