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Thursday, 09/14/2023 9:50:52 AM

Thursday, September 14, 2023 9:50:52 AM

Post# of 232823
When Apple acquired exclusive CE rights to the IP in 2010 for $20M, many heralded this as an endorsement of BMG that would lead to revenue by association. Did not happen. However, this gave Apple the IP to use however they liked for their products. Hard to say to what extent they have even done that. Perhaps more importantly at the time, for pocket change to Apple, it moved to keep the IP out the hands of competitors, especially Samsung at the time. Then came LL.out of Honk Kong, actually bought effective control of the company in 2016, and while Apple is a giant corporation, China is a giant country, and for a net investment of about $40 million (.16 vs .05 today) , has control of the brand, the IP, the BoD. It seems the BMG business is entirely run and operated out of China. So yes,
Valencia has been effectively sidelined as any competition for that business. Personally, I don't think this has much to do with TC, or that he can do much, without direction and support from China. In any event, he is a finance guy, not marketing or sales or even engineering. That seems to be a pretty clear indicator of where we are. Happy to learn just where this is wrong..
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