“ We weren’t too surprised that our long-time patients would switch over, but we’ve been pleasantly surprised at the number of spouses we’ve treated. They’re calling us, amazed at their wives’ results, and coming in for treatment because they maybe don’t love needles, or don’t want to come in every three months. So we’ve treated a surprising number of men!”
I’d be curious to see what the gender split is for Botox treatments. RVNC could have a good opportunity treating a broader range of men who don’t want to be seen as effeminate for seeking treatments of this sort.