We would get the PR alright, but how many eyeballs other than shareholders would notice it?
Not many. This needs to be NEWS, published in at least one or more newspapers. Get a local reporter or someone from Reuters or the AP there to take a picture, find a couple of people to interview (hospital or program administrator, a patient & an ENZC rep) and get it in the newspaper, even if it's just local, then spread it around and hope it gets some attention. Refer to the article in the PR. That has a better chance of getting broader attention to the company, what it's doing and the speculation that it's got a cure or a better mousetrap for treating HIV. How hard is that?
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