that's an easy one.
There are no loans, nothing in DD is ever materialized, and there is nothing to show -- that would tank SP naturally. Now we have this mysterious "oops" EM situation that he can fall back to.
SP tanked just because of an honest mistake, not because the entire business is fluff.
N2. He pulled it before. When he goes current, the pump will commence, and new silly retailers will again give their money to his behind-the-scenes trading team.
If SP falls because of the business failure, you can't pump it with another promise.
If SP fails because of EM 'oops', you can pump 5000% on going current.
N2 also answers N3, what is his gain/ Ask his family and team who are flipping on insiders knowledge.