I guess you're not old enough to remember Snapple's IPO.
Real leaders of companies (especially publically traded ones) know the importance of getting stock investors to buy their company's stock. They hype their stock every chance they get, market and promote it everywhere because when their stock goes up their shareholders are happy and buy more.
It's the basic knowledge missing from the management of BIEL. KW is a washed-up bookkeeper pretending to act like a CEO (she learned from her father) and is failing because he was clueless.
Kelly Whelan needs to step aside and let someone run this company...because BIEL won't succeed with her.