We need a good PR to get a run. No ambiguity. If it doesn’t clearly say we met endpoints people will think otherwise.
Who will attend the TLD presentation of little unknown Anavex with a novel MOA if no excitement is drummed up?
If our data is great, if you want people to know and get excited, if you want the movers and shakers to pay attention, you let them know something big is gonna happen. What’s the point of keeping it quiet and surprising everyone in a month and a half? No data now will be suspect.
No one here knows exactly what can or cannot be released now or what exceptions can be made to the CTAD embargo policy. All I know is it would be the wrong move not to release a well crafted holy shat PR if you have the goods.
Anything else will be seen as nothing special to see here. Followed by no anticipation, no run up, no excitement for our science, etc. just another ho hum.
What’s it gonna be? Go big or go home.
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