The biggest thing I heard from Kelly in the comments was a response to someone saying Keith’s photos on twitter moved share prices in the “fabulous February” and asked if he could start posting consistently.
Her response was the collection of payment and shipment of initial stocking order from KT tape is what took the share price to those 2021 highs, not the photos.
Which further reiterated on Keith’s point of “revenue” being the key for everyone’s success.