"IMO, as soon as KT has everything worked out, we should see a large scale marketing campaign. DonJoy and SAI's launch should also be visible."
IMO, I don't see companies doing any large scale marketing campaign until inflation is brought under control and supply chains pickup. I believe most companies are going to sit on cash and wait out the storm, or maybe throw some money into gold or silver.
The situation that is happening right now has very little to do with BIEL, we are talking about economics on a macro scale, everyone will be affected!