The Rising Influence of Rising Affluence

[DewDiligence]

Cushion Lock—another innovative product from 3M:

https://finance.yahoo.com/news/scotch-brand-cushion-lock-protective-171000963.html

…Cushion Lock [is] a sustainable solution made from 100% recycled paper that protects products well, is easy to use and is easy to recycle. [It]…expands by 60 times its original volume when slight tension is applied as the paper is unrolled. The Japanese art of kirigami inspired this design innovation that turns a flat sheet of paper into a three-dimensional product. Combining the art with precisely engineered cuts and folds, Cushion Lock replicates the protective and cushioning qualities of plastic bubble while eliminating the need for plastic -- filling packing boxes with less material and without the additional packing supplies typically required to secure and stabilize contents. The wrap tears by hand and its advanced self-locking technology readily fastens to itself, no scissors or tape needed to cut and secure.

Plastic bubble wrap is a $1.75B market in the US alone.