Growing their own commodity works if they have a spectacular grower who can produce great bud and interesting varieties. Then they can command a higher price. At the end of the day cannabis is a commodity and it is hard to grow well at scale. Many corporate types are finding that out. The glut is still here I think. I do not understand wanting to build a business just to get bought out. If the aspiration is to be in a big company why not just buy their stock instead?
Anything I post is my opinion only and subject to change on a whimsy