YourWay Cannabis Brands Inc (YOURF)

[tmonkey]

yea,i remember that venom was a real big deal!-wonder if it fizzled completely??-i took 10k shares under 3 cents and will sit on em hoping for the best!!-tmonkey

[olivernoyes]

Agreed. I still hold a lot of shares. It will either be a sad reminder for me when it goes sub-penny, or it will become a gold mine if it ever turns around. With no filings for months now, it's a complete mystery wrapped in an enigma. Who knows WHAT is going on?? Very frustrating. I too bought in when Hollister and Venom were the drivers of growth and the future looked rosy. I am considerably under water.

[tmonkey]

used to have this when it was hollister---what a s+++ storm thesedays-if they ever get an audit should be worth owning again---got a shiny new leader to help the cause--i took some sub 3 centers just in case------tmonkey

[olivernoyes]

Annual and Special Meeting scheduled for Aug 8, 2022.

[olivernoyes]

Agreed. It's frustrating.

[Hunterdog]

When are these guys going to get current with Financials? It's been five weeks since the CTO application. Seems to me that is plenty of time to get the new accounting firm up to speed and get financials put together.

The entire sector isn't much fun to be in right now and not filing in a timely manner isn't helping our cause one bit.

[olivernoyes]

Ugly day for YOURF,but check out the video DH Taylor just put out on SHWZ...

[Hunterdog]

Okay.....................I'm pretty much done with my acquisition of shares of $YOURF. Now I'm going to swing around and start grabbing shares of $SHWZ. Started buying in today. I like what I see. Appreciate the tip.

[olivernoyes]

Something weird happened today. The volume was like nothing we've ever seen. 2.5+ million shares when the avg is like 187k. something is up.

[olivernoyes]

Ugly day so far, on HUGE volume.

[olivernoyes]

Up 19.39% today. Holy crap!! Me likes.

[Hunterdog]

Interesting. I'll give them a look.

[olivernoyes]

If you like cannabis companies that are profitable and grossly undervalued, check out Schwazze (SHWZ). Justin Dye helped take Albertson's private and grow it from a money-losing 1400 store company to a profitable 2800 store company and the re-took it public and made millions in the process. He stepped down after they went public again and started his own investment company, Dye Capital.

Now he plans to do the same business model with cannabis that he did with groceries. He is building a regional powerhouse in CO and NM and then expanding to other states as prudent synergistic opportunities arise.

He is the largest shareholder and he said he's willing to let the company be bought out....once it's trading at $100 per share.

I believe in him and the team he's put together, and I am a long term investor. By 2030 this company will be a juggernaut.

[Hunterdog]

It's an interesting company indeed. Profitability in this sector is almost unheard of. They very much remind me of Next Green Wave in that regard, growing incredibly quality product and fiscally responsible. So far, I like what I see.

I wouldn't say I have a "boat load", but maybe water-ski load. Grabbed a bit more today but not many sellers were willing to dip down to my offer.

[olivernoyes]

Agreed. I own a boatload and just waiting for others to catch on. This is definitely flying under the radar.

[Hunterdog]

I jumped-in yesterday myself. Quality product, incredible Board of Directors and they are profitable! What's not to like?

[olivernoyes]

WOW, nice day! Up 14.28% on quadruple the daily average volume. I could get used to this!

[olivernoyes]

https://www.marketwatch.com/press-release/yourway-cannabis-brands-announces-jakob-ripshtein-appointed-executive-chairman-2022-03-23?mod=mw_quote_news_seemore

VANCOUVER, BC, March 23, 2022 /PRNewswire via COMTEX/ -- VANCOUVER, BC, March 23, 2022 /PRNewswire/ - YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) (FSE: HOB) (the "Company" or "YourWay"), a multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, today announced Jakob Ripshtein has been appointed Executive Chairman of the company, effective immediately.

"I am looking forward to playing a more hands-on role in overseeing the rollout of our strategic vision." said Mr. Ripshtein, "It is an exciting time at YourWay as we prepare for expansion into new markets, categories and introduce new brands to consumers."

Mr. Ripshtein was elected Chairman of the Board of YourWay in 2021. He previously served as the President of Aphria Inc., now Tilray Brands Inc. (NASDAQ:TLRY), where he was responsible for corporate strategy, marketing, and sales. Prior to that, he was President of Diageo Canada, before becoming North American CFO for Diageo (NYSE:DEO). Diageo is one of the largest beverage companies with over 200 outstanding brands, sold in 180 countries at almost every price point, in every category to meet consumer demand.

"Jakob is someone who started his career in finance, spent many years building great CPG brands, and then helped launch one of the leading cannabis companies in the industry," said Jake Cohen, Chief Executive Officer of YourWay. "We are delighted to have Jakob playing a more active role in helping guide YourWay on its path to building the leading consumer-centric portfolio of cannabis brands globally."

In his newly created position as Executive Chairman, Mr. Ripshtein will provide enhanced leadership in several areas, including governance, finance, M&A, and commercial strategy.

About YourWay Cannabis Brands

YourWay is a publicly-traded, multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, with sales and operations in Arizona and California. Through building their own brands, partnering with others, and supporting retail partners house brand strategy, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com or follow on Twitter at @yourwaycannabis for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

[happyglass]

Growing their own commodity works if they have a spectacular grower who can produce great bud and interesting varieties. Then they can command a higher price. At the end of the day cannabis is a commodity and it is hard to grow well at scale. Many corporate types are finding that out. The glut is still here I think. I do not understand wanting to build a business just to get bought out. If the aspiration is to be in a big company why not just buy their stock instead?

[olivernoyes]

Well time will tell. They've brought on a couple of brands, it will be interesting to see what they do revenue-wise. Even if overall marijuana sales seem to have slowed, there is a lot of room to squeeze the margins. I imagine they'll grow some biomass and still buy some too, but even growing SOME of their biomass is going to shrink their COGS. Like I said, time will tell. Until I see something in the financials or PRs that says otherwise, I still think this company could grow itself at least into a tier 3 player before they'll eventually get taken out. By Trulieve? By Schwazz? Who knows? SO far I still like my odds with this one. I'm in no hurry. This industry is still pretty nascent.

[happyglass]

I know it exists, I had it for a while it made me a decent amount but as soon as the corporate “experts” got involved I took my leave. I am still watching. You do not change the name of your company in an industry with immense competition and federal headwinds. Your name is what you build on. They gave themselves super voting shares at 1000:1 so they can “get things done” but they magically morph into 1:1 shares later shows me they are experts in bilking retail. I may be back if there is anything left when the dust settles
https://www.newswire.ca/news-releases/hollister-announces-receipt-of-decision-from-ontario-securities-commission-841157564.html

[olivernoyes]

This company is definitely not on many people's radar.

[tmonkey]

took a bunch on sell off this am-made money on the old holister and will repeat it with this further developed version---tmonkey

[olivernoyes]

VANCOUVER, BC, Feb. 15, 2022 /CNW/ - YourWay Cannabis Brands Inc. (CSE:YOUR) (OTC:YOURF) (FSE:HOB) (the "Company" or "YourWay"), a multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, today announced it has entered into an exclusive multi-year licensing agreement (the "Agreement") with Airo Brands, Inc. ("AIRO"), a multi-state consumer packaged goods company focused on proprietary inhalation products. Under the terms of the Agreement, the Company has exclusive right and license to manufacture, produce, promote, distribute, and sell certain popular AIRO products in Arizona, including the AIROPro®, AIROSport™, and AIROX®, featuring formulations from AIRO's Strain Series, Artisan Series, and Live Flower Series, plus additional products.

AIROPro Vaporizer, Artisan Series and Strain Series featured (CNW Group/YourWay Cannabis Brands)

The Agreement represents another opportunity for growth acceleration as the Company continues to expand its offerings, positioning YourWay as a leading consumer-centric cannabis company.

"We are excited to announce a brand partnership with AIRO, a company well known for their high-quality products and premium inhalation experiences, and look forward to growing the category in Arizona and seeing the brand become accessible to a broader consumer base," said Jake Cohen, Chief Executive Officer of YourWay. "We remain focused on executing against our three-pronged 'House of Brands' strategy of owned, partner and white label brands, and creating sustainable long-term growth and shareholder value."

A leader in the cannabis inhalation space, AIRO is one of the top-selling brands in several markets including Nevada, Colorado, Illinois, Maryland and Washington. AIRO is available in more than 1,300 dispensaries across the United States and Puerto Rico.

"Given that AIRO picks one exclusive partner in each state it operates in, it is important that we work with someone that can consistently deliver the high-quality products that AIRO consumers are accustomed to. We were really impressed with YourWay's capabilities and ability to scale within the Arizona market," said Richard Yost, Chief Executive Officer of AIRO.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach, remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

About AIRO

AIRO is an award-winning national brand with a mission to delight consumers with a premium inhalation experience. Known for its quality devices and strains, AIRO can be found in 15 States and Puerto Rico. For more information, visit www.airobrands.com.

Websites: www.airobrands.com

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION:

This news release includes certain "forward-looking information" as defined under applicable Canadian securities legislation, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding: expansion of the Company's offerings; the implementation of the Company's 'House of Brands' cannabis consumer packaged goods strategy; management's expectations regarding creating sustainable long-term growth and shareholder value; and expectations for other economic, business, and/or competitive factors. Forward-looking information is necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information.

Investors are cautioned that forward-looking information is not based on historical fact but instead reflects management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance, or achievements of the Company. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets; the global regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; compliance with extensive government regulation; public opinion and perception of the cannabis industry; the impact of COVID-19; and the risk factors set out in the Company's annual information form dated August 28, 2020, filed with Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com.

The Company, through several of its subsidiaries, is indirectly involved in the manufacture, possession, use, sale, and distribution of cannabis in the recreational and medicinal cannabis marketplace in the United States. Local state laws where the Company operates permit such activities however, investors should note that there are significant legal restrictions and regulations that govern the cannabis industry in the United States. Cannabis remains a Schedule I drug under the US Controlled Substances Act, making it illegal under federal law in the United States to, among other things, cultivate, distribute or possess cannabis in the United States. Financial transactions involving proceeds generated by, or intended to promote, cannabis-related business activities in the United States may form the basis for prosecution under applicable United States federal money laundering legislation.

While the approach to enforcement of such laws by the federal government in the United States has trended toward nonenforcement against individuals and businesses that comply with recreational and medicinal cannabis programs in states where such programs are legal, strict compliance with state laws with respect to cannabis will neither absolve the Company of liability under United States federal law, nor will it provide a defense to any federal proceeding which may be brought against the Company. The enforcement of federal laws in the United States is a significant risk to the business of the Company and any proceedings brought against the Company thereunder may adversely affect the Company's operations and financial performance.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated, or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information, which speak only as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/yourway-cannabis-brands-announces-multi-year-exclusive-licensing-agreement-with-airo-brands-inc-301482392.html

SOURCE YourWay Cannabis Brands


Cision View original content to download multimedia: http://www.newswire.ca/en/releases/archive/February2022/15/c2226.html

https://ceo.ca/@newswire/yourway-cannabis-brands-announces-multi-year-exclusive-d0ed8

[JohnCM]

Outstanding Shares
196,911,152
01/31/2022

[JohnCM]

YOURF
YourWay Cannabis Brands Inc.

Hollister Biosciences Announces Third Quarter Fiscal 2021 Financial Results Including Revenue of USD $14.5M and Adjusted Ebitda of USD $1.2M

Revenue of $14.5 million increased 53% from prior year period

Gross profit income of $3.5 million increased 151% from prior year period

Net income was $0.4 million versus a loss of $0.6 million in prior year period

Adjusted EBITDA was $1.2 million, versus a loss of $0.6 million in prior year period

Maintained a strong liquidity position, including a cash & cash equivalents balance of $7.6 million, an increase of 300% from prior year quarter

VANCOUVER, BC, Nov. 29, 2021 /PRNewswire/ - Hollister Biosciences Inc. (CSE: HOLL) (OTC: HSTRF) (FRANKFURT: HOB) (the "Company" or "Hollister") today announced its financial results for the third quarter fiscal 2021 ended September 30, 2021. All financial information is presented in U.S. dollars unless otherwise indicated.

"We delivered another solid quarter, continuing to drive year-over-year growth. Our performance in this quarter was driven by organic growth of our core business, Venom Extracts. As we approach the end of our final quarter and the beginning of a period of transformation, our strengthened and experienced leadership team is laser focused on creating shareholder value, delivering sustainable profitable growth, keeping operating costs low, and scaling the Company for optimal global success."
- Jake Cohen, Chief Executive Officer, Hollister

"Hollister's third quarter results demonstrate the strength of our business and commitment to executing against our strategy. With its strong balance sheet, we believe the Company is well positioned and prepared for growth as it continues on its strategic transformation."
- Eula Adams, Chief Financial Officer, Hollister

Third Quarter 2021 Financial Results

Total revenue was $14.5 million, an increase of $5 million or 53% compared to the prior year period.
Gross profit was $3.5 million compared to $1.4 million for the prior year period.
Net income was $0.4 million versus a loss of $0.6 million in the prior year period.
Adjusted EBITDA was $1.2 million compared to a loss of $0.6 million in the prior year period.
Cash and cash equivalents was $7.6 million, a 300% increase as compared to $1.9 million at June 30, 2020.

Third Quarter 2021 Business Highlights

On July 13th, 2021, the Company announced it was added as an index constituent in the Solactive US Marijuana Companies Index (the "Index") as part of the Index's June 2021 quarterly rebalancing and as a result is now a holding in the Horizons US Marijuana Index ETF (NEO: HMUS).
On August 25th, 2021, the Company announced 'Hollister Brand Campus' (the "Campus") a 30-Acre Arizona Brand Campus with planned 700,000 square feet of cultivation area and an existing 28,500-square-foot processing and manufacturing facility.

On August 31st, 2021, the Company announced two new board members, Mr. Kevin Harrington, an original "Shark" from the NBC hit TV series "Shark Tank" and Mr. Jakob Ripshtein, the former CFO of Diageo North America and President of Aphria Inc.

Recent Events

On October 18th, 2021, the Company announced a series of operational and strategic updates to create shareholder value, enhance governance, operations and market positioning while preparing the Company for the next phase of its growth, including:

On November 2nd, 2021, the Company announced it received an order from the Ontario Securities Commission granting Hollister an exemption from certain provisions governing disclosure and other matters applicable to issuers with outstanding "restricted securities".

On November 23rd, 2021, all matters put forward before the Company's shareholders for consideration and approval, as listed in the management information circular of the Company dated October 18, 2021 (the "Circular"), were approved by the requisite majority of votes cast at the Company's Annual General and Special Shareholder Meeting. This includes the election of all six (6) Board of Director nominees listed in the Circular: Jakob Ripshtein, Jacob Cohen, Eula Adams, Lily Dash, Kevin Harrington, and Brett Mecum.

Outlook

The Company believes the outlook is strong and has developed a solid strategy supported by strong operational, financial and leadership capabilities. In January 2021, the state of Arizona enacted sales of adult-use cannabis ahead of industry expectations. The Company recognized a substantial increase in demand for its branded goods and bulk wholesale products, creating a larger volume of sales in the first half of the year as dispensaries and brands readied for inventory for the market change. During Q3 2021 and beyond the Company focused its efforts on improving sales of higher margin products and aligning supply and demand to flow with the seasonality of the Arizona and cannabis markets at large. Management reports that January through November sales are estimated to exceed $64.5 million. Management believes the previously forecasted guidance of $70 million is achievable and driven by sales of finished and bulk products in the company's core market of Arizona. Historically, fourth quarter sales in Arizona improved versus summer months due to local population increases from seasonal residents returning and holiday visitors. The overall Arizona market demand has seen improvements in the categories that the company operates and is expected to continue.

Sales through the end of November are preliminary and are unaudited and subject to change and adjustment when the Company prepares its audited consolidated financial statements for the year ended December 31, 2021. Accordingly, investors are cautioned not to place undue reliance on the foregoing information. The preliminary results provided in this news release constitute "forward-looking information" within the meaning of applicable Canadian securities laws, are based on several assumptions and are subject to a number of risks and uncertainties. Actual results may differ materially. See "Cautionary Statement Regarding Forward-Looking Information".

The Company will continue optimizing its platform in Arizona through improved same-store sales, loyalty, and expanding its product portfolio and market penetration. The recently announced Campus project is progressing and once production has commenced it is expected to provide the Company with substantially reduced direct material costs, resulting in improved gross margin. The Campus also has ample space to expand production of higher margin finished products.

As previously announced, the Company is moving forward, implementing its "house of brands" cannabis consumer packaged goods strategy which includes manufacturing and distribution of owned and partner branded cannabis products in chosen markets. Additionally, the Company is planning to rationalize its existing brand and product portfolio, dedicating efforts towards new, highly targeted brand partnerships and the acquisition or development of owned brands.

On the corporate development front, the process to rebrand the Company and to align it with its refined strategy has commenced. Campaigns to improve awareness and broaden the shareholder base are being developed.

The Company has placed certain non-core assets including its California operations in a care and maintenance program to reduce expenses and improve overall financial and operational performance.

In addition to operational, financial, governance and strategy improvements, the Company has also been dedicating efforts to enter new markets with its existing brands.

[olivernoyes]

YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) (FSE: HOB) (the "Company" or "YourWay"), a multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, today announced the Company's common shares are trading on the OTCQB Venture Market ("OTCQB") in the United States under the symbol, "YOURF".

"Listing on the OTCQB is another milestone for YourWay as we continue to broaden awareness of the Company's activities in the United States, including highlighting exciting growth opportunities for the Company," said Jakob Ripshtein, Chairman, Board of Directors, YourWay. "By exposing YourWay to a larger market of investors, we look forward to expanding the Company's shareholder base, and improving awareness, access and liquidity."

YourWay's common shares will continue to trade under the symbol "YOUR" on the Canadian Securities Exchange, and "HOB" on the Frankfurt Stock Exchange.

About OTC Markets Group Inc.

OTC Markets Group Inc. (OTCQX: OTCM) ("OTC Markets Group") operates the OTCQX® Best Market, the OTCQB® Venture Market and the Pink® Open Market for over 11,000 U.S. and global securities. Through its regulated OTC Link® Alternative Trading Systems, OTC Markets Group connects a diverse network of broker-dealers that provide liquidity and execution services. OTC Markets Group enables investors to easily trade through the broker of their choice and empowers companies to improve the quality of information available for their investors. To learn more about how OTC Markets Group creates better informed and more efficient markets, visit www.otcmarkets.com.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

View original content:https://www.prnewswire.com/news-releases/yourway-cannabis-brands-commences-trading-on-the-otcqb-venture-market-in-the-united-states-301479597.html

SOURCE YourWay Cannabis Brands

View original content: http://www.newswire.ca/en/releases/archive/February2022/10/c2774.html

SOURCE: YourWay Cannabis Brands

[olivernoyes]

This board is a ghost town. I don't think very many retail investors even know this company exists.

[olivernoyes]

Nice to see a green day for a change.

[happyglass]

California is a hard market but the brands that establish themselves there will roll across the country. We will see if it was a good choice. I am out of this for now. I have seen too many money guys swoop in with all the answers and wreck companies because they have no clue about cannabis. Waiting and watcing from the sidelines.

[olivernoyes]

That's why I try to focus on companies that work in limited license states. It benefits them to grow their businesses into a dominant force within state lines. For now, since this industry is still so nascent, they have plenty of time to grow their business as a single state or single region company, then expand to other states and regions once it's less of a hassle. I'm glad that YourWay backed away from California and decided to focus mainly on AZ.

[happyglass]

Like I said, I am amazed the people of the US stand for it. A lot of my other companies win as long as the US is sidelined so either way I am good. I just hate to see such a wasteful roll out. The msos have to build everything in each state. Once legalization finally happens we will se the same kind of problem Canada did but for a different reason. It still leaves a whole bunch of expensive extra greenhouses around.

[olivernoyes]

Simple. Because the companies that make Oxy and a whole slew of other HUGELY profitable pharmaceuticals have MUCH bigger lobbying budgets, and they don't want cannabis legalized.

[happyglass]

I am going to wait till all the dilution is over and the new brass’s conversion of their shares 1:1000 is done with to see whether this is worth getting back in to. They are being smart building partnerships in this regulatory nightmare. I can not see why companies tolerate this being on schedule 1! There is no reason for it. Schedule 1 is for things that are harmful (there has never been a cannabis overdose death recorded) and have no medical use ( it has been used as medicine for over 8,000 years and there are modern clinical trials that show many medical benefits) the fact this farce continues astounds me. Force the DEA to do what they are supposed to do and the business normalizes immediately.
It gets rid of 280e, lets people out of jail, opens up banking, opens up interstate commerce, stops the BS of partisan interests hyjacking the situation for political gain. It also stops the MSOs from gaining an unnecessary advantage over companies like this. All with the change of 1 regulation that was bogus from day 1. I do not understand why the companies continue to sit still for this nonsense.

[olivernoyes]

They were featured in FORBES magazine back in 2019...

https://www.forbes.com/sites/warrenbobrow/2019/09/30/an-introduction-to-old-pal-cannabis-in-five-smart-questions/?sh=7090b6b24dde

Sep 30, 2019,03:31pm EDT|1,867 views

An Introduction To Old Pal Cannabis In Five Smart Questions
Warren Bobrow
Warren BobrowFormer Contributor

I first became acquainted with Old Pal at the Hall of Flowers, the bi-yearly event known as the Hall of Flowers. Old Pal owns a very special vehicle, a 1940’s era school bus with a raised roof and part of a floor. It is better known as the Cosmic Collider. All that it needed was the Ken Kesey at the wheel of this Merry Prankster style vehicle screaming at the top of his lungs as his vehicle careened down mountains without brakes, “Further! Further!”

I wanted to get on the bus, immediately and never get off. Reminded me of Lowell George of Little Feat: “Roll another one, just like the other one. You’ve been holding on to it, and I sure would like a hit”.

Rusty Wilenkin (Co-founder & CEO) and Jason Osni (Co-founder & President).

Warren Bobrow=WB: Where are you from? Why cannabis? Did you go to business school? Who is your mentor? Why are they important?


JO: Originally from New York. The idea of building a successful, self sustaining career with the potential to help people was really appealing to me after graduating law school. Having been immersed in big NYC law, I quickly became cynical of the phenomenon that wealth seems to always be created at the expense of other people and cannabis felt like an interesting opportunity to veer away from that ideology. It was also a chance for me to exercise the left of side of my brain and create beautiful brands. Not to mention, to be part of the cannabis legalization phenomenon is not something that comes across your desk everyday.

RW: I’m from New York, and as a long time cannabis user, this plant has always been special to me. I wanted to be a part of the movement, to bring this plant to mainstream America and make it accessible to all. My mentor is my father, he is a self made entrepreneur, and has always been someone I could look to for advice. On a personal and professional level, I often look to him when I need someone to bounce ideas off of.

JO: Philosophically, Old Pal was born out of an idea that when everybody is focused on 'one' thing, there is often a massive opportunity to focus on the opposite. Old Pal was created during a time in cannabis when everyone wanted to create the next high end, female leaning brand. It was clear to Rusty (my partner and co-founder) and I that, although developing something high-end was a sexy & fun proposition, the average cannabis consumer is price sensitive. We decided to be the first brand to focus exclusively on the value shelf while still taking some of the artistic elements many of the high end brands were using in order to elevate the experience and create a community that consumers are compelled to be a part of. From a brand perspective, we look to companies like PBR that not only offer a value product but have such a strong understanding of their identity that they have created immense perceived value. In a commoditized market it is not enough to offer value, you need to have an authentic reason for being. Old Pal exists to take a step back from all the technological advances that have developed in the legal cannabis market and remind people "Its just Weed, Man". Old Pal is cannabis for the people and we work tirelessly to ensure our products are accessible to anyone who has interest in the plant.

RW: Jason said it really well, we built this thing to simplify weed and to make it accessible for everyone. We were off-put by the sterile, insular brands, and wanted to make something inherently shareable.

JO: The interesting thing about Cannabis is that the obstacles change daily. With high risk comes high reward which I believe is the massive draw of so many entrepreneurs. The changes that will occur from a regulatory standpoint are the obvious obstacles that will be interesting to navigate over the upcoming years. The other major obstacle is finding a way to create packaging that does not leave such a massive ecological footprint on our planet. It is very tough for us at Old Pal to feel good about who we are as a company when state child proofing regulations force us to use non-recyclable packaging. We have been putting serious R&D resources behind figuring out this problem. Both Rusty and myself are originally New Yorkers. I think being able to bring our hard work home would be a major milestone for us. We also heard that New York city has one or two people that like to consume cannabis....probably a pretty decent market for Old Pal haha.

RW: Echoing Jason’s sentiment here, I’d say our biggest hurdles are the regulatory environment in which we’re forced to live as a brand. While we believe in a regulated marketplace, the constant shifts in local regulations have major business impacts. We’d love nothing more than to see our products sold in our home state. New York is a special place, and as a national brand, we need to be there.

[olivernoyes]

Multi-state operator YourWay Cannabis Brands Inc. has announced an exclusive multi-year licensing agreement to produce and sell Old Pal cannabis products in Arizona. The agreement establishes YourWay as Old Pal’s exclusive cannabis licensee in the Copper State.

The terms are set for three years, with the potential to extend the agreement one year at a time after the initial period. YourWay plans to launch Old Pal-branded products at licensed Arizona dispensaries in the first quarter of 2022.

YourWay will manufacture, produce, promote, distribute, and sell Old Pal’s line of whole flower, pre-ground flower, pre-rolls, and distillate cartridges. The collaboration will help to position YourWay as a consumer-centric Arizona cannabis company.

https://mjbrandinsights.com/yourway-enters-agreement-to-produce-and-sell-old-pal-cannabis-products-in-arizona/

So if you look at the map on the Old Pal website and see how far they've penetrated the CA market, then extrapolate that to AZ where we are now the EXCLUSIVE grower, producer, promoter, and distributor of Old Pal, then this could actually be pretty big! I guess YourWay is going to need that 700,000 up and running soon. We're already in Q1 so they're lining up deals with dispensaries as we speak.

I haven't found many negatives yet about this deal, but lots of positives. I will keep digging.

[olivernoyes]

Marijuana brand Old Pal gets $8M infusion from consumer products firm
By MJBizDaily Staff

https://mjbizdaily.com/marijuana-brand-old-pal-gets-8-million-infusion-from-consumer-products-company/

July 23, 2021 - Updated December 17, 2021

Consumer products company Turning Point Brands (TPB) is making an $8 million strategic investment in marijuana brand Old Pal Holding.

Louisville, Kentucky-based TPB’s investment involves “a convertible note which includes additional follow-on investment rights,” according to a news release.

“TPB’s investment will enable Old Pal to expand product offerings in existing states, which include California, Nevada, Michigan, Oklahoma, Ohio, Washington and Massachusetts, and will help create the infrastructure necessary to support continued territory and product expansion” the release noted.

California-based Old Pal is a non-plant-touching cannabis and lifestyle brand that partners with licensed cultivators and manufacturers to produce branded cannabis products.

Old Pal products are available in dispensaries, but the company also sells directly to consumers.

“Given Old Pal’s favorable market position, the awareness of its products outside its current geographies and its unique licensing model, we are confident the brand is well-positioned to further penetrate the market and capitalize on the growth potential of the cannabis industry,” Turning Point Brands CEO Larry Wexler said in a statement.

TPB’s brand portfolio includes Zig-Zag rolling papers and Stoker’s tobacco products.

Shares of TPB trade on the New York Stock Exchange as TPB.

[olivernoyes]

A Review of Old Pal by TheHigherPath...

https://www.thehigherpath.com/old-pal/

REVIEWSJULY 30, 2020

Vendor Spotlight: Old Pal Cannabis

The Old Pal “shareable cannabis” spirit is a nod to simpler times when communities thrived and joints were passed around from neighbor to neighbor. Old Pal is dedicated to producing cannabis that is affordable, accessible, and abundant, but what makes Old Pal’s cannabis so good you’ll want to share it?

Affordable Flower

Simply put, Old Pal produces high-quality cannabis at affordable prices. Their bags are loaded with fresh locally sourced sun-grown cannabis. Old Pal’s outdoor, naturally-grown, rain-watered cannabis is more reminiscent of the simple California buds grown during the ’60s and ’70s rather than today’s high-powered, high-potency designer strains.

Perhaps best of all, Old Pal buds are priced to share. As part of their commitment to making cannabis accessible for everyone, Old Pal strives to make sure that cannabis is affordable.

The company initially set out to disrupt the California supply chain by being the most affordable cannabis company in the state. At a time when most cannabis brands are trying to set themselves apart with catchy buzz words and flashy images, Old Pal relates with the everyday cannabis smoker just trying to enjoy their high.

Despite their lower price point, Old Pal’s naturally grown flower still competes for the top shelf. Strains can reach a THC content of over 20% and their terpene content can rival that of most strains you find in a dispensary. Moreover, every bag includes a Boveda humidity pack to ensure that the flower inside stays fresh and hydrated for ages to come. Is this the dankest pot you’ll ever smoke? Probably not. But it’s definitely a very good product at a very fair price point.

Communal Cannabis

Old Pal makes shareable cannabis by keeping things simple. The dabs and other fancy concentrates that have come to symbolize modern cannabis are a far cry from the simplicity and sense of community that used to characterize the stoner culture of the past. By producing cannabis that is simple, affordable, and made to share, Old Pal reaches back into the past to encourage modern smokers to enjoy a simpler, friendlier smoke.

These buds pay homage to a time when people didn’t buy their cannabis from dispensaries but instead got it from their friends or neighborhood supplier. True to their mission, Old Pal’s cannabis can now be found in communities all over the west coast. You can get their shareable cannabis from dispensaries and local delivery services all over California, Nevada, and Washington.

What Kinds of Cannabis Products Does Old Pal Make?
Old Pal’s claim to fame is their ? ounce bags. Available in sativa, hybrid, and indica varieties, these bags are simple and to the point – just high-quality, all-natural cannabis at low prices.

If you can’t wait to get rolling, they also feature pre-ground 5 gram and 14 gram ‘ready to roll’ bags. Each bag comes with pre-ground cannabis, unbleached hemp rolling papers, and crutches to use for filters, all in an easy-to-carry, resealable, smell-proof bag.

Old Pal also produces a variety of discreet vape pens and 510 vape cartridges. All of these products are loaded with good, clean oil that is rigorously tested to be free from harmful additives and modifiers. Produced using hydrocarbon extraction, Old Pal’s 510 cartridges are available in 0.5g and 1g varieties. Meanwhile, their discreet pre-loaded vape pens contain 0.2 g of oil for a quick, convenient, and discreet vaping experience.

Ready to give Old Pal a try? Check out our online menu to see what’s in stock.

[olivernoyes]

It seems we now have a connection with TILT see below).

Also, from what little research I've done so far on Old Pal it looks like the brand is already pretty well known, and their marketing looks is top notch on their website. Old Pal has a large presence in CA, also Las Vegas area, WI, OH, MA.

https://www.newcannabisventures.com/tilt-holdings-inc-announces-second-agreement-with-old-pal-to-expand-into-pennsylvania/


Old Pal products will be available in Massachusetts in August

PHOENIX, Aug. 17, 2021 (GLOBE NEWSWIRE) — TILT Holdings Inc. (“TILT or the “Company”) (NEO: TILT) (OTCQX: TLLTF), a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development and retail, announced that it has entered into an exclusive agreement (the “Agreement”) to manufacture, package and distribute select products by Old Pal, a Los Angeles-based lifestyle cannabis company. Per the new Agreement, TILT’s Pennsylvania subsidiary, Standard Farms LLC (“Standard Farms”), will bring Old Pal into the Company’s full-service wholesale manufacturing, packaging and distribution platform in the Commonwealth, expanding the Company’s relationship with Old Pal beyond Massachusetts.

Old Pal is a recognizable brand in the cannabis lifestyle space, with a growing following of consumers loyal to the brand’s ethos of keeping cannabis simple by delivering consistent, high-quality products.

Standard Farms will be launching Old Pal’s Classic 7-gram Whole Flower pouches and one-gram 510 Oil Cartridges, provided by TILT subsidiary, Jupiter Research, LLC. Pending regulatory approval, initial product details include:

Whole Flower – Old Pal’s 7g Whole Flower bags come in Indica, Sativa. and Hybrid. These medium-sized pouches of whole cannabis flower are filled with high-quality buds.
510 Oil Cartridges – Classic, quality cannabis distillate in a convenient and safe 510 oil cartridge. These one-gram vape cartridges meet industry standards for extraction and undergo multiple rounds of distillation, winterization and testing to provide a clean and smooth smoking experience.
TILT’s subsidiary, Commonwealth Alternative Care (“CAC”), is currently producing the lifestyle brand in Massachusetts, where Old Pal products including The Original Ready to Roll 14-gram kit as well as 510 Oil Cartridges are expected to be on shelves this month. Additionally, Old Pal’s first ever edible, The Classic Pot Brownie is anticipated to make its debut this fall.

We are incredibly proud to build on our existing relationship with Old Pal, and have the opportunity to introduce them to the Pennsylvania market.

Gary Santo, TILT CEO
Old Pal’s commitment to expanding our partnership to additional markets reaffirms that our dedication to delivering high quality products and sound cannabis supply chain logistics are making a real impact.

“We are confident that this addition to our growing portfolio of quality brand partners will support our long-term growth goals,” Mr. Santo continued.

TILT’s dedication to delivering a high quality, consistent cannabis experience matches our own team’s; and for us, is a critical component to a successful partnership.

Rusty Wilenkin, Old Pal Co-Founder and CEO
TILT’s established manufacturing, packaging and distribution platforms will allow us to successfully and cost-effectively scale the Old Pal brand into Pennsylvania, spreading our message of cannabis for all.

To learn more about TILT and Old Pal, visit www.tiltholdings.com and www.oldpal.com.

About TILT

TILT helps cannabis businesses build brands. Through a portfolio of companies providing technology, hardware, cultivation and production, TILT services brands and cannabis retailers across 36 states in the U.S., as well as Canada, Israel, Mexico, South America and the European Union. TILT’s core businesses include Jupiter Research LLC, a wholly-owned subsidiary and leader in the vaporization segment focused on hardware design, research, development and manufacturing; and cannabis operations, CAC in Massachusetts, Standard Farms in Pennsylvania and Standard Farms Ohio, LLC in Ohio. TILT is headquartered in Phoenix, Arizona. For more information, visit www.tiltholdings.com.

About Old Pal

Old Pal is a multi-state lifestyle cannabis brand focused on providing value to consumers by offering quality products and trusted consistency. The brand is available through superior and dependable production and distribution via strategic partnerships within the industry. With the incorporation of culture-focused design and marketing, Old Pal has defined a much-needed new space within the industry; curating an accessible lifestyle beyond stoner culture through brand efforts and the soft goods line, Old Pal Provisions.

Original press release

[olivernoyes]

VANCOUVER, BC, Jan. 11, 2022 /PRNewswire/ - YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) (FSE: HOB) (the "Company" or "YourWay") today announced it has entered into an exclusive multi-year licensing agreement (the "Agreement") with the cannabis lifestyle company Old Pal for an exclusive right and license to manufacture, produce, promote, distribute, and sell certain Old Pal-branded cannabis products in Arizona, including whole flower, pre-ground flower, pre-rolls, and distillate cartridges in association with the Old Pal brand.

The Agreement represents an opportunity for continued growth and helps position YourWay as a leading consumer-centric cannabis company in Arizona.

"We are thrilled to announce a brand partnership with Old Pal, a company that shares our consumer-centric approach, and to bring one of the strongest national brands to Arizona," said Jake Cohen, Chief Executive Officer of YourWay Cannabis Brands. "Today's announcement showcases our commitment to developing a comprehensive portfolio of brands and delivering against our three-pronged 'House of Brands' strategy of owned, partner and white label brands, creating sustainable long-term growth and shareholder value."

Old Pal was launched in June 2018 with the promise of spreading the vision of a lifestyle brand centered around shareable, communal cannabis experiences. As of December 2021, BDSA ranked Old Pal-branded cannabis products as the third overall cannabis brand in their current roster of states. Old Pal is currently available in California, Massachusetts, Michigan, Nevada and Ohio. With a continued focus on expansion, Old Pal is slated to launch its cannabis products in two additional states within the first half of 2022.

"We've been impressed with YourWay Cannabis Brands' commitment to excellence and dedication to building strong brands in the industry. Given our shared values, the decision to team with YourWay to bring Old Pal to Arizona was an easy one," said Rusty Wilenkin, Co-founder and CEO of Old Pal. "Arizona is a strong market in the industry and we're excited for Arizonians to try the Old Pal shareable experience."

The initial term of the Agreement is three years, with the potential for additional and successive one-year extension periods. The Company expects to launch Old Pal-branded cannabis products at licensed retailers across Arizona in the first quarter of 2022.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

About Old Pal

Old Pal is a leading multi-state cannabis lifestyle company focused on providing value to consumers by offering quality products and trusted consistency. Through Old Pal's strategic relationships within the industry, the brand has secured high quality, dependable production and distribution. With the incorporation of culture-focused design and marketing, Old Pal has defined a much-needed space within the industry; a space curating an accessible lifestyle beyond stoner culture.

Websites:
www.oldpal.com
www.oldpalprovisions.com

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION:

This news release includes certain "forward-looking information" as defined under applicable Canadian securities legislation, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding: the implementation of the Company's 'House of Brands' cannabis consumer packaged goods strategy; management's expectations regarding creating sustainable long-term growth and shareholder value; the launch of Old Pal-branded cannabis products at licensed retailers across Arizona; and expectations for other economic, business, and/or competitive factors. Forward-looking information is necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information.

Investors are cautioned that forward-looking information is not based on historical fact but instead reflects management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance, or achievements of the Company. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets; the global regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; compliance with extensive government regulation; public opinion and perception of the cannabis industry; the impact of COVID-19; and the risk factors set out in the Company's annual information form dated August 28, 2020, filed with Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com.

The Company, through several of its subsidiaries, is indirectly involved in the manufacture, possession, use, sale, and distribution of cannabis in the recreational and medicinal cannabis marketplace in the United States. Local state laws where the Company operates permit such activities however, investors should note that there are significant legal restrictions and regulations that govern the cannabis industry in the United States. Cannabis remains a Schedule I drug under the US Controlled Substances Act, making it illegal under federal law in the United States to, among other things, cultivate, distribute or possess cannabis in the United States. Financial transactions involving proceeds generated by, or intended to promote, cannabis-related business activities in the United States may form the basis for prosecution under applicable United States federal money laundering legislation.

While the approach to enforcement of such laws by the federal government in the United States has trended toward nonenforcement against individuals and businesses that comply with recreational and medicinal cannabis programs in states where such programs are legal, strict compliance with state laws with respect to cannabis will neither absolve the Company of liability under United States federal law, nor will it provide a defense to any federal proceeding which may be brought against the Company. The enforcement of federal laws in the United States is a significant risk to the business of the Company and any proceedings brought against the Company thereunder may adversely affect the Company's operations and financial performance.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated, or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information, which speak only as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE YourWay Cannabis Brands

[olivernoyes]

Interesting take on what 2022 may hold in store for the cannabis industry...

https://www.newcannabisventures.com/these-three-events-could-help-cannabis-stocks-break-the-downward-trend/

[Renee]

Effective Jan. 3,2022 HSTRF will change to YOURF:

https://otce.finra.org/otce/dailyList?viewType=Symbol%2FName%20Changes

[happyglass]

I like the business but not the way management entered. I wish you well. The space is wide open they may be a benefit I hope it succeeds. I am watching from the sidelines and may be back :)

[olivernoyes]

Carl Saling = history
Alex Somjen = history
Alphaminds = was history before it got started
Jake Cohen = new CEO

New Board

New Brand Campus

New Company re-brand: Ditched Hollister and changed name to YourWay

Things are changing for the better, quickly.

Can't wait to see what 2022 brings. SUCH a bargain right now. I just keep loading the boat.

[olivernoyes]

This stock continues to be unloved and completely under the radar, even though they are EBITDA positive and net earnings positive. They should do $100 mill+ in 2022. If Warren Buffet followed cannabis value stocks he'd be all over this. A larger fish will acquire them at some point. Trulieve? They just got into AZ with their acquisition of Harvest Health & Recreation, so it would make sense.

[olivernoyes]

https://ceo.ca/@newswire/hollister-biosciences-inc-launches-rebrand-to-yourway

VANCOUVER, BC, Dec. 14, 2021 /CNW/ - Hollister Biosciences Inc. (CSE: HOLL) (OTC: HSTRF) (FRANKFURT: HOB) (the "Company" or "Hollister") today launched its previously announced rebrand to YourWay Cannabis Brands Inc. ("YourWay Cannabis Brands" or "YourWay").

YourWay Cannabis Brands Logo (CNW Group/YourWay Cannabis Brands)

Hollister, with cannabis operations in California and Arizona, has completed an extensive rebranding to align with the Company's strategic corporate transformation and renewed corporate vision. At the heart of the rebrand is the change of the Company's name to YourWay Cannabis Brands. This update is tied directly to the Company's revamped strategic commitment to creating intuitive brands, releasing thoughtful products, and working intentionally to create a 'House of Brands' that caters to every moment in a consumer's life.

"As a pioneer in the industry, I've experienced a magnitude of evolution over the past few years. From watching brands that seemingly hatched overnight flood the market to seeing companies attempt differentiation through product innovation," said Jake Cohen, Chief Executive Officer, YourWay Cannabis Brands. "The one thing that has been missing, is an organization committed to truly putting the consumer and their cannabis needs first. Our focus at YourWay is to provide the consumer with the right brands and the right products for every occasion so they can maximize the quality of their experience each time they interact with the product."

YourWay Cannabis Brands was built with one simple driving principle in mind: to keep the consumers' needs and wants center-stage with every decision they make. Our mission is to build a comprehensive house of brands that consumers relate with – regardless of their relationship with the plant – ensuring every individual has brands that enhance each occasion, and products that fit their lifestyles.

"Having worked with the world's most prominent brands for over 30 years, we know what it takes to be a truly consumer-centric business, and how to create a portfolio of brands that intuitively revolve around the needs and wants of consumers," said Chris Lund, Chief Commercial Officer, YourWay Cannabis Brands. "We believe the next big cannabis breakthrough won't only come from the pursuit of the highest potencies, new strains, or product innovation, but through creating powerful brands that consumers feel connected to."

A dedication to creating a family of brands that consumers can see themselves in will guide the creation and release of a thoughtful suite of occasion-based branded products that management believes will garner increased basket sizes for retailers. The new and dynamic YourWay leadership team has a profound understanding of industry dynamics and consumer psychographics, utilizing decades of brand-building expertise and integral insight on the customer experience to develop brands that fill current gaps in the marketplace.

With its strong balance sheet and refined strategy for success, YourWay believes it is poised to take the industry by storm.

The Company also announced effective December 16, 2021, its shares will trade on the Canadian Securities Exchange ("CSE") under the symbol "YOUR". In the interim, shares will continue to trade under "HOLL" on CSE, "HSTRF" on OTC Market Group, and "HOB" on Frankfurt Stock Exchange. No action is required by existing shareholders with respect to the ticker symbol change.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in 350+ dispensaries across the Western United States. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

[olivernoyes]

https://www.newswire.ca/news-releases/yourway-announces-appointment-of-bernt-ullmann-to-advisory-board-840451212.html

VANCOUVER, BC, Dec. 16, 2021 /CNW/ - YourWay Cannabis Brands (CSE: YOUR) (the "Company" or "YourWay") announced today the appointment of Bernt Ullmann to its previously announced Advisory Board. Chaired by YourWay Board of Directors member Kevin Harrington, the Advisory Board is expected to consist of exceptional industry leaders from diverse backgrounds to support and guide the Company's go-forward strategy.

"We are excited to thoughtfully recruit industry leaders who will bring invaluable experience and help guide our business, complementing YourWay's strong leadership team. This starts with the appointment of Bernt Ullmann as our inaugural Advisory Board member," said Kevin Harrington, Chair, Advisory Board, Member, Board of Directors, YourWay Cannabis Brands. "The Company is implementing its "house of brands" cannabis consumer packaged goods strategy and, as one of the most trusted business acceleration experts, Mr. Ullmann's remarkable experience will lend tremendously towards the Company's growth ambitions."

Having generated more than six billion dollars in transactions, Mr. Ullmann will lend his significant experience in celebrity brand development, brand management, licensing and distribution, and monetization to the Company. Mr. Ullmann provides mastery in creating, incubating, developing, marketing and distributing leading global lifestyle brands for superstars such as Jennifer Lopez, Marc Anthony, Nicki Minaj and Adam Levine.

"Bernt is one of the most experienced brand builders and strategists in the world and his insights and experience are anticipated to help to ensure YourWay brands are positioned for success. The Company has made key appointments to bolster its leadership team, which is focused on the next phase of growth and strategic transformation. The addition of Bernt is another key milestone that highlights our commitment to grow the business and drive shareholder value," continued Mr. Harrington.

"I am thrilled to be joining YourWay Cannabis Brands' Advisory Board and help contribute to the company's growth strategy," said Bernt Ullmann, Member, Advisory Board, YourWay Cannabis Brands. "The Company and I have a shared passion for building powerful brands that serve our consumers and bring value to our shareholders, and I am excited to leverage my decades of experience developing world-renowned brands in ensuring YourWay's go-forward strategy is fully realized."

About Bernt Ullmann, CBA

Often referred to as "The Man Behind the Brands", Mr. Ullmann has been the trusted business acceleration expert for top fashion moguls and billionaires such as Daymond John, Eddie Lampert, and Tommy Hilfiger.

Mr. Ullmann is arguably the world's leading expert in celebrity brand development, brand management, licensing, distribution and monetization, having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over 6 billion dollars in global sales, which includes the largest celebrity brand deal in history valued at $3.5 billion.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

[Renee]

HSTRF: effective Dec. 16,2021 Hollister Biosciences Inc. will change to YourWay Cannabis Brands Inc.

https://otce.finra.org/otce/dailyList?viewType=Symbol%2FName%20Changes

[happyglass]

This does not bode well…. I am glad I got out when I did!

Unfortunately we have closed our delivery business and we have a good deal of inventory available that we would want to liquidate all in one shot.

Here is a link to the inventory
https://docs.google.com/spreadsheets/d/1IxBHIGPCjonDHDcHC_CxDus8DmVYrmMX/edit?usp=sharing&ouid=101676029474834416813&rtpof=true&sd=true

Looking to make a deal for all of it at once. Open to terms and we will discount the wholesale.

Email [e-mail] or call 858-705-2504 if you are interested.

Only licensed transfers and we have our own distro and can deliver to your door.

[GoldRu$$H]

I'll keep an eye on Lowell, just set the board on my favorites. I'll be lurking and learning more about the company.

Best regards.