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Sunday, February 13, 2022 1:05:18 AM
This team is either half nuts
I wouldn't call selling 2-packs "bold as hell."
It's a wise move, but not exactly radical; though 5-packs would make more sense, IMO.
But again, I think it shows the difficulty they're having in getting smokers to try their products.
I'd like to know what percentage of smokers tried them and won't buy them again.
If a pot smoker walking into a dispensary and a worker says hey, we've got these new pre-rolls over here made out of hemp that taste like marijuana and offer an alternative to marijuana, but don't have any THC, wanna try a 2-pack?
HELL NO would be the most likely answer because the stoner wants a buzz.
That's also likely the most common answer when smokers are asked they want to try something that tastes like tobacco and is an alternative to tobacco but doesn't contain nicotine, because the smoker wants the calming, relaxing effects of nicotine.
Taat is such a stupid name that they seem to be having difficulty coming up with a slogan (or haven't though of that angle yet).
I'd walk a mile for a Camel.
Come to Marlboro Country.
Discover gold.
The world's favorite cigarette.
The world tastes better with Pall Mall.
This is your world. This is your Winston. Taste it all.
After all, if smoking isn't a pleasure, why bother?
I have a few suggestions:
TAAT...we're working on it.
TAAT - pretend there's nicotine.
TAAT: Cheaper for a reason.
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