If I had to guess, I'd say both those links are overviews of the same company. We know that Shanghai Yicheng Culture Communication Co., Ltd. has many different divisions - and they themselves are part of a larger conglomerate.
A slide at a presentation at one of the EGOC events shows some of that structure.
At the top is Beijing Pangbo Group, Co. Ltd. From there a line goes down to: Shanghai Yicheng Culture Communication From there a line goes to two boxes: (1) Shandong Pangbo Enterprise Consulting and (2) Shandong Pangbo Holdings
From there, the translations get a little murky because the photo isn't that clear.
Looks like one box is Education, one is Brand Management and one is Film and Television Culture. Some translate to Touch Technology and Healthcare Technology.
The caveat to all this research is that we are relying on machine translations of images and text, so it's going to be a little goofy sometimes.