There are companies out there that will place equipment for free at a stripper well, and only take a cut of the extra oil yield they generate. That is free money to a well owner, no fluid purchase needed. This is just one example of what is out there to compete against. In business, you need to take your best shot to succeed, even that is no guarantee. Our best shot is hospital installs, we can place a system tomorrow as the best competitive product in the market-cant do that in oil and gas.
All information provided is the opinion of this poster from review of information in the public domain.