Ford Motor Company (F)

[Bountiful_Harvest]

What disrupts Ford's gas-powered truck business may end up being Ford's electric-powered truck business, instead of a new product from an unproven company like Lordstown.

Disrupting the pickup truck market is a compelling story, but market leader Ford isn't going to sit back and let upstarts like Lordstown Motors steal away sales. Ford dropped a bombshell last month when it revealed an all-electric F-150 pickup truck at a surprisingly affordable price.

https://www.fool.com/investing/2021/06/04/gm-and-ford-are-leaving-electric-vehicle-stocks-in/

The F-150 is the best-selling truck in the U.S., and it's been that way for decades. The F-150 Lightning, set to be available next spring, represents Ford's attempt to maintain that dominance in the EV era. The F-150 Lighting starts below $40,000, offers a 230-mile range for the standard model and a 300-mile range for the extended-range model, and can double as a backup power source for the home.

Ford sold around 800,000 F-150 trucks last year. Given the price and capabilities of the F-150 Lightning, there's just no reason to believe this thing isn't going to be in high demand when it launches next year.

Like GM, Ford expects to produce plenty of profit this year despite the semiconductor shortage. Ford expects to produce adjusted earnings before interest and taxes between $5.5 billion and $6.5 billion in 2021. The company is valued right around $60 billion, so Ford could be a good way to bet on the growth of the electric pickup truck market without having to take a big risk.

Keep an eye on Ford...