HCMC ANNOUNCES SALE OF $5,000,000 OF PREFERRED STOCK; CONVERTIBLE INTO COMMON STOCK INITIALLY AT 150% PREMIUM TO COMPANY’S MOST RECENT CLOSING PRICE HOLLYWOOD, FL, February 8, 2021 /GlobeNewswire/ -- Healthier Choices Management Corp. (OTC Pink: HCMC) (“HCMC” or the “Company”) announced today an equity capital raise through the sale in a private placement of $5,000,000 of its Series D preferred stock to certain institutional investors. The Series D preferred stock is convertible into HCMC common stock at an initial conversion price of $0.0024, a 150% premium to its last market closing price on Friday, February 5, 2021, of $0.0016. The conversion price is subject to certain downward adjustments, including when the conversion shares are registered for resale or may be sold pursuant to Rule 144, as further described in the Company’s Form 8-K filed as of the date hereof. “Led by our largest single long-term investor, HCMC has received an equity investment from a group of institutional investors, with the convertible preferred stock being issued with an initial conversion price of $0.0024, a 150% premium to our last market close. This show of confidence in the company’s fundamentals, IP assets and prospects moving forward is inspiring” said Jeff Holman, CEO of HCMC. Mr. Holman concluded, “We remain committed to enforcing our intellectual property rights in the form of our patents against all infringers. This again applies to the tobacco industry, as well as the cannabis industry.