That tells me that the company that wrote the report didn't do any real research. JAMN hasn't been in the coffee business for several years now, and there are no public plans for them to get back into the business.
Jammin' was never a "top player" in the coffee business as it was. It took several years for them to build a following and they would be starting from scratch, even if they wanted to get into the business.
There is literally a link on the OpenPR page to delete the press release - it would just cost 10 UK pounds to do that.