They should start a social network where users are able to upload videos of their cats being maced. Everyone loves social networks and cat videos.
Or better yet
Maybe they should completely screw up their main businesss and get a shady government loan to manufacture pharmaceutical products or some other product that they lack any experience in. The robinhood crowd loves that shit.
If they really want to bump the stock price and draw investor interest declaring bankruptcy is a sure fire strategy just ask Hertz.