Savvy Trades and Investments

[zenvesting]

MACE just isn't appealing to any of the hot trends in the market right now, they should do a strategic review and consider some innovation to their products and marketing plan. Here's a couple ideas off the top of my head:

1.) Mace SaaS: SaaS is all the rage in the market these days, commanding high multiples for what is seen as longer cycles of recurring revenues. Mace should develop new and improved, next generation delivery system, for cans of their product with electronics to count and report each spray and bill customers for each use, moving them to a next generation Spray-as-a-Service business model.

2.) Start a new viral marketing campaign with some catachy hashtags,
like perhaps a campaign where customers are encouraged to submit user generated videos of them using their product, and tag them on social media with a catchy hashtag, like #MACEFACE for Facebook posts.