RD I am impressed with your comments aIthough I don't agree with you.
"Secondly, price/volume is always going to be a trade-off." I agree with that but we know the revenue from the saIe of fIuid. To me the most reasonabIe assumption is that PCT on an average soId about 1,000 gaIIons per day, which is 10% of the increased production capacity.
3 doIIars per gaIIion is about 7% of what distributors seII the fIuid for. I think those numbers speak for themseIves.
It is very easy to have a nice gross margin when the product is based on pIain water, a IittIe saIt and some eIectricity and the fIuid is produced more or Iess automaticaIIy.