Wednesday, September 02, 2020 4:12:17 AM
You are simply wrong.
First of all, the distributors were hardly up and running in Q2 as some have explained already.
Secondly, price/volume is always going to be a trade-off. You want to get sales banging and worry about margins later.
Third, let's look at the facts. Gross margin was 53% in Q2. Given that most of it was sales of fluid, Gross Margin on fluid couldn't possibly be below 40%.
General expenses were higher than expected, probably because of expansion costs in Q2. So they don't really count.
All the signs are that margins will improve and head towards 60% and beyond.
As for the 10,000 gallon/day capacity mentioned in the podcast, in CEO-talk, it probably means it will take them another 3 months to get there.
What it means is, max capacity. It doesn't mean they sold 100% in Q2, it doesn't mean 50% and it doesn't mean 10%. We don't know. If it is 15% in Q2, 25% in Q3 and 40% in Q4 then they are doing really well, with margins improving all the time. We are probably heading that way when some of the distributors start selling. Or if they sign a couple of big contracts.
Did you know that it takes Solomon 3 YEARS to get to full capacity with a new shrimp farm?
As for a $1 prediction, it is as good as any. Who knows with that many distributors. With a UK deal. I think the latter one will come and some distributors know more than we do.
Now, the frustrating part is dumpage by CDEL. I could already see it coming. And then they "forget" to issue a PR and give guidance. Once again we are sitting ducks.
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