Cosmetic is truly not the correct adjective for the procedure.
Being one of those who took the risk, you must consider what I say when I tell you the procedure is "life altering." Ask others who have had it done; "life altering" is a common theme.
The human brain fills in so much information when one wears glasses, that one forgets how beautiful it is to see free from chains. This is without even discussing (1) sports; (2) shower and shave; (3) rain and weather; and (4) cosmetic appeal.
By the way, the approx. royalty per eye for VISX is $50. At $100 per procedure in US, one can see why EYE's valuation could multiply.