When does BB's employment contract end? Hope it wasn't renewed after the LF fiasco.
If they do change course and get a real sales force, a concern with Auto sector is OEM automotive is a dog business where you're lucky to break even. Companies sell to OEM for what comes later: the marketing advantage and sure money in the high margin replacement parts business. At best in short term, OEM automotive would slow cash burn. But at least better than status quo.
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