geo: I think the improvement you saw in the TV commercial was they superimposed our website address along with the tag line, therefore it didn't go by too fast. there was enough time for the viewer to see and remember the address.
This was pointed out to investor@cyberkey when I emailed them regarding my concern.
My congratulations goes out to them for listening to us and acting on it. They've done a beautiful job with the commercial. Too bad I couldn't watch it ... don't think it ran in NYC.