Its been a day or two since I replayed the commercial piece. This time I'm able to do it from the company website WITHOUT even a 'moments wait'. They've improved something.
The commercial actually hold my attention as a professional well-done item now. I caught myself asking interesting questions like - why only one person? why did they choose a WF? What is rational behind the mix of colors used ? Curious that most of the images shown are those of 'personal' things and people - hmm?