Revance Therapeutics Inc (RVNC)

[dewophile]

i do think there will be some direct to consumer campaigns - social media etc., and there could be some buzz about a better botox, but definitely getting to the derms to present the alternative to patients who otherwise come in asking for botox will be important

thanks for the insiders perspective. in my world there were 2 identical drugs so reps made a huge difference (today many insurances contract with companies for preferred rates, and merck hasn't exactly pushed fertiltiy now that cancer is such a focus). now daxi will be differentiated, and botox has brand awareness so patients may insist on that brand, so not quite the same but in large part i agree w your prior post and thanks for sharing the insider opinion