Sulja Bros. Building Supplies, Ltd (SLJB)

[Stock H.O.G.]

My detailed thoughts on today's PR:

THE PR TITLE
SLJB -- Synergy Between Former CEO and New Team Is Formidable Against Criticisms

My thoughts:

1) Formidable means causing fear, apprehension, and of great strength. I'll assume they intended this to mean that with the new Team (whoever that is) and Petar working together, they are causing the Windsor Star to become fearful.

2) I don't think it's a good idea to include the former CEO in any future PRs and I want to know who the new team is. Maybe they can't tell us the new team yet, but I would like to know very soon.


THE PR
WINDSOR, ON--(MARKET WIRE)--Nov 29, 2006 -- Sulja Bros. Building Supplies Ltd. (Other OTC:SLJB.PK - News) today is responding to recent events and shareholder concerns. What follows is a statement from the CEO of SLJB, Mr. Steve Sulja and the current management team now set in place to carry on with the vision of the corporation:

My thoughts:

1) Again, who's the new management team.

2) They answered two of our questions out of the 40 plus and they were in the Low Priority Category on the list. The next PR needs to address many of the URGENT priorty concerns.

As previously set forth for public scrutiny, this company is currently forwarding all relevant documents and authorizations for streamlined distribution of pertinent public information to our accountants and attorneys, who will serve as the sole source of information deemed necessary and completely accurate for the public. The Officers and Directors of SLJB want to express their steadfast alliance with the vision and goals of its former CEO and vow to continue in the same light to achieve these objectives in the near future and in the long-run of our operations. Basically, SLJB is aimed still toward new levels of shareholder value and a presence on broader, more prominent exchanges, goals directly relayed from former CEO Petar Vucicevich and taken on as both solid business objectives and as support for the former company leader.

My thoughts:

1) I can see sending things to the lawyers, but not sure I understand where the accountants come in with regards to the public.

2) Sounds like it's not up to Steve to release anything, it's just the lawyers.

3) The vision was always excellent, so I hope they do pull it off. The execution is where the issues came into play.

4) They talk about exchanges, as in plural, which tells me the original vision of a move to OTCBB, then NASDAQ/Dubai exchange is still part of the plan.

5) Enough with the defense of Petar. Again, no more Petar in your PRs.

SLJB Management also re-stated that the current onslaught of negative press and its deleterious effects on every aspect of our day-to-day business and, we believe, the injurious downturn on our current share-price is nothing more than pointed sensationalism and an unprovoked tirade serving none but the names of those who would set them forth.

My thoughts:

1) Yes, I think the BS in the Windsor Stat did not help the PPS, but it was the "date-certain" missed deadline that killed us.

As ever, Petar Vucicevich has ensured the Company that he stands behind SLJB to lend support and guidance for the new team and the Company. His purpose is to promote a smooth transition for the newly inundated management team and to ensure the continued success of the Company, both publicly and internally.

My thoughts:

1) If Petar can land us some big deals, great. Otherwise, let's let the new management do everything else.

The Company believes that in five short months, an operation has been built that anyone would be proud of, something for our children to know that our team helped to build, and no one here feels at all different, despite the poorly organized drivel of envious onlookers. These onlookers will become even more diffused as the public observes how stringently the Company adheres to upcoming stricter guidelines and compliance issues set forth on the Pink Sheets and larger exchanges in the near future. We will exceed the minimum requirements of these regulations.

My thoughts:

1) Now this paragraph is very interesting. I would like to understand the make-up of the "operation" (i.e. show me the umbrella).

2) Again, talk of a larger exchange in the near future and exceeding the minimum requirements of these regulations. If they didn't have the AFs done or nearly done, they would not say this again, no way in hell.

3) They say they are proud. I assume they will make us proud very soon too.

In conclusion, the Company announced that it has secured a position at a globally renowned exposition, and to date they are in fact the only North American delegate attending: Project Lebanon 2007 will be held 2/27-3/3 2007 at the Beirut International Exhibition and Leisure Center. This expo represents a market that expects to exceed $3 billion over the next three years. SLJB has positioned itself to garner as much of that market share as is possible. The expo coincides with the Company's completion of all of the service requirements and licensing procedures to open an office in the country operating as SLJB and subsequent offices in the region that will also conduct business under the SLJB title, a move that will make transparent the true ownership and management of the Company's operations overseas.

My thoughts:

1) Glad to hear they are going to the expo, it should help business in the future. I also heard a rumor that we would be doing business over there, so this makes me feel better.

2) They are opening an office in Lebanon and somewhere else too and under the SLJB name/umbrella. Another good thing. I still want to hear about the 4 design depots, including the one in dubai.

3) Who the heck owns and manages us overseas? Are these buy-out rumors true? Wessal? This should be really interesting. Transparent, a word I really like and want to see take place.

Overall, it was a little bone they threw us. We all know the big questions need to be answered soon. Based on this PR, it sounds like Steve is setting things in the proper direction and I expect much more from him in the near future.