Docnj, well stated. I’ve been in the pharmacy industry for 25 years, most of it leading sales professionals and managers. The skepticism you speak of is real. When you consider the history of fish oil, it only adds to that skepticism. Having said this, it will take a major campaign to influence thought leaders worldwide. It will take a clear understanding of why “V” is different. It will take many reps in the field. Most of all it will take an assertive DTC campaign that drives patients into physician offices. Welcome to the board. Here’s to a true life saving medicine.
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