…re the defensive comment, i was referring to the beyond meat response…
Understood.
Based on the 2-minute interview with the Impossible CFO that I posted, I would say Impossible is overplaying its cards with respect to Saving The Planet. On the other hand, it's hard to argue with the $300M they just raised in the private market (#msg-148814816).
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”