If you are referring to my critique of your opinion, then I can further clarify for you that your errors are in thinking that a first mover advantage is an intrinsically good thing in a CPG market and thinking that CW is a first mover at all. There are lots of other companies who have been selling CBD for many years now. CW is not the first to market with their kind of products.
They have the most market share and that will continue to grow. That is not a chronological position. It is a fiscal position. The better strategy for thriving in CPG is to focus on being the best mover.
Empty phrases like "branding and an increased customer base is critical" beg for a "no shit!" response. Tell us something that we all don't know already.
State how you think they should improve their marketing instead of just saying they should improve their marketing over and over. How do you suggest they do that?
Market Data 
Markets 
AI
