I dunno, and perhaps I'm clueless, but I think it is quite INFORMATIVE to see those BUYS (trades at the ASKING price) and the SELLS (those at the BID price).
Imo, it shows who has an OPTIMISTIC attitude towards the company/CONpany (I mean, why else pay the ASKING price?) and those with a more PESSIMISTIC attitude (why else SELL at the BID price?)