I find e HT IPO troubling. It's a subscription based business for the most part. Those business grow by "growing" the subscribers.
There is one reason to have an IPO. THE purpose as I'm sure all are aware, is to raise capital. But, you have to ask them "Why did they choose the IPO route?" You have to ask that, because an IPO is not the only way AND it is not the cheapest way in the short and especially long term.
That rag has been around for a long time so "why now?"
1. They cannot grow the business organically.
2. The cannot secure private funding.
Personally, I think they are just a bumbling business that are late to the MJ IPO bonanza of 2013/14.