Agree Dr Scholls may have name recognition but they have very little visibility in the pharmacy aisles any more. Futero and Ace (both 3M brands) are leaders by a long long way.
Don't mind doing Dr Scholls but only if non-exclusive. and I wouldn't wait for them to be first as competitors might just get them moving.
Bayer as an organization would being an in road to the general practitioners and foot doctors that 3M probably don't.
This shows how tough it is to be Andy Whelan making the decisions and strategy.
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