The Co Already Knows This But Apparently Wants To Keep It A Secret And Just Surprise The Shareholders Instead. Well ... So Much For Full Disclosure And Transparency ... LOL
The Least They Could Do Is Try To Soften The Blow By Gently Giving Clues About The Things That Are Not Panning Out Like They've Hoped .
They Are Probably A Little Nervous And Don't Quite Know What To Do Or How To Preempt The Forthcoming Net Loss Revelations With Some Kind Of Storyline That Could Then Buffer The Ensuing Collapse In PPS .
But After All Of The Pandering Of Great Things That Never Seem To Come, They Have Kind Of Painted Themselves Into A Little Corner .