To a certain degree, all those things you mention are important in this industry. Having said that, your question is valid. There will be other "medtainers" manufactured, maybe even at a lower cost...so, you bring up a valid point. Having been the first and the only FDA approved (I believe that's still the case at this point), gives ACOL a near term advantage...but that will change soon enough. I'm hoping for a buyout from one of the Big 3 in order to possibly drop the price per medtainer down, thus making it the most "attractive" choice. You're not being negative, you're trying to be rational and logical...unlike the "pumpers" who "ALWAYS" write about "buying on the cheap". While that is true to some degree, this stock is "Always on the cheap"...so, it's the "boy who cried wolf" mentality from those types.