Do you think Netflix has been one of the hottest stocks in the entire market because they stream videos online?....
it’s all about their publishing. Some people pay the monthly fee just so they can watch a single show that Netflix produces. Otherwise, they can likely find more movies/variety through their cable box, esp when combined with Amazon Prime, which many people pay for regardless.
Prime has far more value than Netflix, from the 2 day shipping alone + you get access to music, digital rentals, etc, etc
... but people just refuse cancel their Netflix service, because you can’t get their self publish shows on any other media format... if Netflix sold their shows to TV stations, or started letting people buy them on Amazon, users would stop paying the monthly service. It all comes down to self publishing.
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and validation.