I believe the stock is being shorted because FINRA says it is. See previous posts. I believe Friends and Family have supplied all the financing need to start the manufacturing of the phones because that is what management said they would do. After the initial weeks of manufacturing and sales the weekly and monthly cash flows will eliminate additional financing for manufacturing. Profits will pay back friends and family, unless they were smart and took shares in lieu of cash. I don't believe there has been much dilution at all.