Option Millionaires

[jimmybob]

JPMorgan says buy Twitter on 'overdone' data licensing concerns
JPMorgan analyst Doug Anmuth believes concerns over Twitter's (TWTR) data licensing are overdone. Twitter shares have declined 21% since the March 16 close in the wake of Facebook's (FB) data and privacy issues, along with broader concerns around targeting in online advertising and the potential for regulation, Anmuth tells investors in a research note. Yes, Twitter is providing enterprises and approved developers with access to Twitter's "public firehose of data" for use cases such as evaluating brand sentiment, understanding consumer trends, and providing customer service, the analyst writes. But importantly, Anmuth says, Twitter is primarily providing aggregated and anonymized data at an enterprise level. Twitter's APIs "simply make its already publicly available information more accessible at scale," he contends. Anmuth notes that Twitter's data licensing customers do not gain access to users' private direct messages. The analyst recommends taking advantage of the recent weakness in Twitter shares. He keeps an Overweight rating on the name with a $36 price target. The stock closed yesterday down 12%, or $3.84, to $28.07