Yes maybe so. But the point was educating our competition. lets say you are interesting in buying say the Arizona master franchise. So you invest a mill or so and sell to franchisees. I would be concerned that other board game companies from Arizona are getting red carpet, ala Meeple mountain and educated direct competition at S&L HQ. Yes great for the distribution side for amfe, but does the master franchise get a cut of that? Don't think so. Grow the industry but don't cut your franchisee legs out from under them before they even get started..