Ask yourself what is the top reason businesses fail? The number one reason is that entrepreneurs make products that no one wants or in other words lack of a market need or desire for that product. That is the numero uno reason for their failure. Wgy is this time around different? Because this is prosecco. Unsaturated market with little options out there but huge demand and interest. Bellissima is a product that I want and many others have interest in purchasing. It is a perfect product in the perfect market at a great time.