Agreed. But to understand what drives the market from this point is really going to come down to a PR with confirmed deals. If Barcelona is a big deal it will more than likely be used to display the new phones with a specific carrier on board. Hence the importance of the PR releases prior to it. The ticker change and corporation paper work is simply desk work. Look beyond that and focus on what drives money into the bank accounts. That is where investors are going to react to the stock prices.