Twitter Inc (TWTR)

[MissionIR]

Twitter's Adding 'Sponsored Moments' Which Could Give the Option a New Boost

Have Twitter Moments ever become a thing?

I mean, they’re still there, obviously, they’re still a part of the wider Twitter experience, but they never really took off how Twitter had hoped – that being a new way for users to discover the best of what the platform has to offer in an easy, user-friendly way.

Well even if you haven’t paid them much mind, Twitter says Moments are being used more than ever – and as such, they’re rolling out a new ad option for Moments, which will enable brands to sponsor Moments from premium content partners.

As explained by Twitter:

“Sponsored Moments include interstitial Tweets from the brand as well as a branded cover. Similar to other In-Stream Sponsorships, advertisers can promote the Moment to their specific target audience, expanding reach beyond the content partner’s existing followers.”

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