Biel has had enough 'Figure Heads", what BIEL needs is what they got in a product mover and shaker. Kieth has the credentials and has sold a half billion dollars in product to retail. He is moving product nicely and has the contacts. CEO's COO's Sales Managers et al are NOT necessarily good at what they do. BIEL picked the right person at the right time and I would not trade for 6 COO's and 6CEO's. Sales and Marketing.