Twitter Inc (TWTR)

[MissionIR]

New Twitter Test Removes Re-Tweet and Like Counts from Tweet Embeds

http://dtn.fm/mK7Il

Twitter’s trying out a new way to boost on-platform engagement, this time by removing the tweet actions from embedded tweets and replacing them with a ‘talking about this’ count.

The idea is to get more people clicking through on the tweet, rather than merely checking out the re-tweet, like and share counts in the embed and moving on. In this format, the user is shown that people are talking about the tweet, that there’s a whole conversation happening around it - but if you want more context, you’ll need to click through to Twitter itself.

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