Friday, October 20, 2017 5:44:30 AM
http://dtn.fm/IWHb3
Facebook Inc., which is trying to make inroads with younger users, has bought TBH, an anonymous polling app that has become an overnight sensation among teens.
Launched less than three months ago, TBH has rapidly gained traction among U.S. teens, a group that analysts say is abandoning Facebook's core social network for services like Snap Inc.'s Snapchat and Facebook-owned Instagram.
A Facebook spokeswoman said TBH, which stands for "To Be Honest," will continue as a standalone app under Facebook. The app's creators will become Facebook employees and continue to oversee the app's expansion. The spokeswoman declined to disclose the price.
The TBH deal is another example of Facebook's willingness to acquire or mimic rival services that pose a threat to its dominance. The social-media company keeps a close eye on potential threats through an internal "early bird" warning system, The Wall Street Journal previously reported.
The app, created by the app development company Midnight Labs, launched on Aug. 3 in the state of Georgia. It quickly rose to the top of the iOS App Store, even though it still hasn't rolled out to all 50 U.S. states.
More than five million people have downloaded TBH and sent more than a billion messages, the app's developers said Monday in a blog post announcing the Facebook deal.
TBH describes itself as "an app for giving anonymous feedback to friends." Unlike other anonymous apps, TBH says the feedback offered to users is strictly positive.
The app asks users for access to their contacts. TBH also requests details such as users' full names, gender, whether they are in high school or college and their grade or year in school. If a user's friends are using TBH, the polling process can begin -- with the promise that responses are anonymous.
The app goes on to pose a series of prompts, paired with emoji, and the user gets to choose which friend best fits the prompt. Examples include, "Always has their phone ready to catch that important snap," "Always wanted to be friends with them," "Wouldn't mind snuggling up with them during a movie" and simply "Your favorite," with a hands-raised emoji.
Recent META News
- Form SD - Specialized disclosure report • Edgar (US Regulatory) • 05/24/2024 08:26:36 PM
- Form PX14A6G - Notice of exempt solicitation submitted by non-management • Edgar (US Regulatory) • 05/24/2024 03:55:44 PM
- Workday Shares Drop 12%, VF Corp Divests Assets for Cash Boost, and More • IH Market News • 05/24/2024 12:42:24 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/23/2024 11:05:02 PM
- Form PX14A6G - Notice of exempt solicitation submitted by non-management • Edgar (US Regulatory) • 05/23/2024 09:17:19 PM
- Form PX14A6G - Notice of exempt solicitation submitted by non-management • Edgar (US Regulatory) • 05/23/2024 09:14:39 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 05/23/2024 08:04:57 PM
- OpenAI and News Corp Seal Partnership, DuPont de Nemours Announces Division, and More News • IH Market News • 05/23/2024 11:40:51 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 05/21/2024 08:09:35 PM
- Li Auto Stocks Drop Post Earnings; Calhoun Re-elected to Boeing Board, and More News • IH Market News • 05/20/2024 11:03:22 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:24:04 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:22:11 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:20:26 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:19:02 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:17:35 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:17:28 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:15:50 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:14:38 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:14:21 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:12:53 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:12:43 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/18/2024 12:12:02 AM
- Form PX14A6G - Notice of exempt solicitation submitted by non-management • Edgar (US Regulatory) • 05/17/2024 03:20:42 PM
- OpenAI’s Reddit Partnership Boosts Shares by 14%, Microsoft Embraces AMD Chips for AI, and More News • IH Market News • 05/17/2024 11:36:28 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 05/16/2024 08:57:12 PM
Avant Technologies Engages Wired4Tech to Evaluate the Performance of Next Generation AI Server Technology • AVAI • May 23, 2024 8:00 AM
Branded Legacy, Inc. Unveils Collaboration with Celebrity Tattoo Artist Kat Tat for New Tattoo Aftercare Product • BLEG • May 22, 2024 8:30 AM
"Defo's Morning Briefing" Set to Debut for "GreenliteTV" • GRNL • May 21, 2024 2:28 PM
North Bay Resources Announces 50/50 JV at Fran Gold Project, British Columbia; Initiates NI 43-101 Resources Estimate and Bulk Sample • NBRI • May 21, 2024 9:07 AM
Greenlite Ventures Inks Deal to Acquire No Limit Technology • GRNL • May 17, 2024 3:00 PM
Music Licensing, Inc. (OTC: SONG) Subsidiary Pro Music Rights Secures Final Judgment of $114,081.30 USD, Demonstrating Strength of Licensing Agreements • SONGD • May 17, 2024 11:00 AM